Adam Good - Executive Director of Digital Innovation, Australasia. Clemenger Group

Adam is a pioneering executive in the digital media, content, advertising industry with over twenty years experience. Adam has lived in varies countries in the Asia Pacific region and been a well known Interactive awards judge and conference contributor having delivered digital speaking sessions at marketing conferences in the US, Australia, China, Korea, New Zealand, Singapore and Japan.

Adam is currently the Executive Director of Digital Innovation for Clemenger Group, the holding company of a group of companies involved in advertising and marketing communications services throughout Australia and New Zealand. Clemenger Group operates across the marketing services spectrum with specialist companies offering client’s best-of-category expertise in each discipline. Adam’s role sees him work across the portfolio of companies with a focus on growing and accelerating the group’s digital expertise, especially on the mainstream and direct agencies developing best practice digital integration and brand participation programs for client’s. The role encompass evangelizing, educating and leading agency people in all things digital. Clemenger Group agencies include Clemenger BBDO Sydney, Melbourne, Brisbane, Adelaide, Wellington, Colenso BBDO Auckland, Proximity Sydney, Proximity Melbourne and AIM Proximity Auckland. Adam is also the CEO of AIM Proximity an agency ranked most creative direct marketing agency in the world (won report Jan 2010).

Prior to joining Clemenger BBDO Group in late 2007, Adam was one of the founding members and the President of Asia Pacific for Tribal DDB Worldwide working and living in Australia and China during his eight years with the Interactive agency network. Adam established Tribal DDB in Australia in 1999 and led the agency to Adnews Interactive Agency of the year titles in 2004 and 2005, B&T Interactive Agency in 2004 and US Ad Week Interactive Agency Network in 2005.  In late 2007 Advertising Age awarded Tribal DDB Worldwide the Global Agency Network of the Year title. This marked the first time in history that a digital company had ever won the honor.

Prior to Tribal DDB Worldwide, Adam was an Executive Producer at News Interactive and Entertainment Producer at the Microsoft Network in Australia.  Adam also spent six years in the Australia film and television industry working in feature films, television drama, music videos and TVC advertising. Adam lives in Auckland, New Zealand with his wife Janelle and three children Braedon, Edina and Callum.